Contributor guidelines

Our refreshingly honest guidelines for PR companies and contributors

  1. Our readers are experienced, knowledgeable workplace experts. They really are. They know more than you and us about the way the workplace functions both at a strategic and day to day level. So, if you’re thinking of contributing a piece that doesn’t assume they know their stuff, then don’t. We won’t publish it.
  2. Learn your topic. We know it’s not always fascinating but take some time to know what you’re talking about. Assume our readers have a great depth and breadth of knowledge about specific subjects. Because they do and have almost certainly been following developments for years and have direct experience of these things. They’ll appreciate an informed and sophisticated approach or a new perspective.
  3. Be interesting and have a viewpoint. But if that viewpoint is how great you think your (or your client’s) products or services are, then we already know you think that. We won’t publish it.
  4. We don’t generally like ‘how to’ pieces because of point 1 above and because they tend to suggest that the real answer is to buy whatever product or service you’re linking to the piece.
  5. We know ‘seven ways’ lists work as clickbait. But we don’t have to go along with everything Google and people’s worst instincts tell us. If you are going to suggest a list, make it informed and detailed and avoid anything that is blindingly obvious. For example, if you think it’s worth mentioning that ‘plants brighten up an office’ as point 4 on your list, you’re on the wrong tack.
  6. If you’re not upfront about the identity of your client and your reasons for suggesting an idea, the chances are that we’ll refuse it. Just tell us.
  7. Don’t make unsubstantiated claims. If you start a sentence with ‘it’s a well-known fact that…’, you’d better have some proof.
  8. Don’t sell.
  9. Don’t ask for a free ad. This includes an article that is a business case for your or your client’s services or products. And, no, we don’t care that there are other products on the market. You’re not the exception to this rule.
  10. Don’t expect us to write a piece about how great your company or client is.
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