February 1, 2019
The New York Times asked an interesting question this week. “Why Are Young People Pretending to Love Work?” it demanded, begging the immediate response ‘for the same reason everybody else does’. If only that pat, facetious response were enough to satisfy the actual questions concealed by the typically misleading headline. What the article actually wants to know is why some members of one particular tribe of young people have a toxic relationship with work. And that tribe (of course) is made up of the diverse, attractive, urbanite, coffee-fixated, stock image Millennials working for the world’s tech giants. Interesting in so far as it goes, but this tribe is not homogeneous to begin with and does not represent the world’s ‘young people’. It’s beyond time we stopped working on the basis that it does. Change the headlines.