November 15, 2013
Latest Insight newsletter is now available to view online
In this week’s Insight newsletter, available to view online; chaos is something that many organisations should harness as a way of fostering the creativity they claim to desire; FM is revealed as one of five UK industries where employees have reported the highest levels of long-term ill health; six architectural practices are shortlisted to design new RIBA HQ; and the CTBUH announces the winners of its Best Tall Building Worldwide competition. Pam Loch considers the CBI’s support for the opt-out of the maximum 48 hour working week; Philip Ross says we should never take the UK’s talent base for granted; and reflecting on a 400-year guide to ergonomics, Mark Eltringham observes paper may have been replaced by tablet computers, but the people using them haven’t changed at all.
August 8, 2013
The war against environmental cynicism puts an onus on suppliers to be honest
by Mark Eltringham • Comment, Environment, Furniture
Greenwash is one of those terms that has gone from needing an explanation to being in common usage in the space of a few years. The reason for that is quite simply that it is the perfect description of a particular form of marketing bullshit that we all recognise. However, while a degree of scepticism about what you hear from marketers is always healthy, but I fear the point has been reached where some people find it easy to dismiss real environmental claims as greenwash. The war against cynicism can partly be helped if more manufacturers and suppliers could get better at demonstrating the validity of their claims.
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