October 17, 2013
Employers should engage staff as active reputation builders in social media
Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. (more…)



















October 25, 2013
Only culture change will prevent the sexual harassment of people at work
by Pam Loch • Comment, Legal news, Workplace
Are we dangerously unaware of or perhaps even becoming dismissive about the nature and extent of sexual harassment in the workplace today? A recent survey, commissioned by a firm of solicitors, has thrown up some statistics which point to significant levels of harassment being experienced by both men and women at work. In the poll of 1,579 working people 60 per cent of women and 40 per cent of men reported that they had experienced “inappropriate” behaviour with much of it classed as persistent, degrading and embarrassing. The behaviour that most people complained about involved some degree of unwanted physical contact but also included colleagues watching pornography in the workplace.
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