October 20, 2013
The latest issue of Insight is now available to view online
The new issue of the Insight newsletter is now available to view online here. This week, we look at the growth in demand for offices in the UK’s regions, the growth of interest in flexible working. Mark Eltringham argues for a more honest debate about workplace productivity, while Dave Coplin of Microsoft and one of the speakers at this year’s London Worktech argues we need to reimagine work completely. Workplace Week offers you a chance to visit some of the public sector’s most innovative workplaces including the HQ of the Department for Education. And we have news of a new task force which has been launched to define what zero carbon actually means with regard to domestic buildings. And if all that isn’t enough, it’s only meant to give a summary of the great things that have been on Insight this last week.
August 8, 2013
The war against environmental cynicism puts an onus on suppliers to be honest
by Mark Eltringham • Comment, Environment, Furniture
Greenwash is one of those terms that has gone from needing an explanation to being in common usage in the space of a few years. The reason for that is quite simply that it is the perfect description of a particular form of marketing bullshit that we all recognise. However, while a degree of scepticism about what you hear from marketers is always healthy, but I fear the point has been reached where some people find it easy to dismiss real environmental claims as greenwash. The war against cynicism can partly be helped if more manufacturers and suppliers could get better at demonstrating the validity of their claims.
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