Are businesses missing the point of charity partnerships?

by • Comment, Wellbeing

Increasingly, companies look to demonstrate meaningful social impact through their CSR, ESG and employee engagement programmes. And, partnering with a charity delivers a “win, win” for all parties, as it gives employees and customers a cause to align to, and the cause exposure and income from fundraising. But the most effective partnerships should be judged by the difference they make, rather than the category a charity occupies. At Leukaemia Care, we support people affected by blood cancer at every stage of life, including children and their families. (more…)