April 24, 2025
Remote work can boost innovation, but culture eats it for breakfast
The effects of remote work on innovation can vary dramatically depending on the cultural context of a country, according to new research by Durham University Business School. Analysing data from over 8,000 firms across 21 countries, the study suggests that remote working significantly enhances innovation in cultural contexts characterised by low power distance, high indulgence, and notably, short-term orientation. It found that companies based in European countries, like Lithuania, Latvia and Hungary, experienced far greater innovation gains from flexible working compared to companies in more hierarchical and long-term planning cultures such as the Middle East and African region. More →