March 1, 2022
Flokk, one of the leading European manufacturers of office seating and office furniture products, has acquired UK-based office furniture manufacturer Connection, expanding its footprint in the strategically important UK market and underpinning its international growth strategy. “Having Connection join the Flokk group moves us into the major league of Europe’s second-largest office seating market. We roughly double our size to about EUR 30 million in the key UK market. The transaction is another example of Flokk continuing to consolidate the fragmented European office seating market through targeted and value-creating acquisitions of attractive companies and brands,” says Lars I. Røiri, CEO of Flokk.
Through a combination of organic growth and acquisitions, Flokk has been transformed from a Scandinavian player to the European market leader within office seating, with a strong foothold in the US market and annual revenues of more than EUR 300 million. Founded in 1997, Connection is headquartered in Huddersfield and has showrooms in Manchester and London, with a portfolio of products that complements the existing Flokk offering.
“We’re excited to join the Flokk group, and I see great potential for the Connection brand and our employees in this setting, as it will give us a strong operational and financial platform on which to base future growth,” says Kelvin Bromley, Managing Director of Connection Seating.
“Connection has a strong position within collaborative furniture, including rooms and booths, and excellent channels to designers and architects in the project market, complementing Flokk’s offering and underlining our position as a total seating solutions provider. The acquisition also gives us a manufacturing presence in the UK, and we see substantial commercial synergies and mutual benefits from Connection joining the Flokk group,” says Mr Røiri.
Main image top: Left to right: Kelvin Bromley, Managing Director of Connection Seating, Jonas Wismer, Flokk Senior Vice President, Lars I. Røiri, CEO of Flokk