Research reveals a disconnect between employees and employers on corporate values

Research reveals a disconnect between employees and employers on corporate valuesLess than a quarter (23 percent) of employees feel completely informed about the values of the organisation they work for and just 19 percent of employees feel completely informed about their employer’s corporate mission claims a new survey by Reward Gateway. These statistics are even more problematic when you consider that 83 percent of employers say it’s critical to the success of their business that employees understand their mission. Recognition is one of the key drivers needed to ingrain employees with a company’s values and corporate mission, however, 40 percent of employees don’t agree that their employer recognises them when they demonstrate the values their company cares about. Furthermore, the study has found a break-down of communication and trust between employees and their employers. 81 percent of senior decision makers say that their organisation is transparent with employees about how they plan to achieve the company mission. However, only 22 percent of employees say they strongly agree that they trust their employer to communicate information openly and honestly.

Alongside a breakdown in communication, the new research also found that four in ten employees surveyed don’t agree that their employer recognises them when they demonstrate the values they care about and 78 percent of these employers believe that their company is doing enough to recognise those employees who demonstrate the values their company cares about.

90 percent of employees who say they are likely to recommend their employer to a friend or peer as a place to work also say they trust them to communicate transparently and agree that their employer recognises them when they demonstrate the values their company cares about most.

Commenting on the research, Rob Boland, Group Product and Customer Success Director at Reward Gateway, said, ‘This new study has revealed that recognising employees when they demonstrate a company’s purpose, mission and values is a must and not a nice-to-have.”

To view an infographic on the survey of 500 workers and 250 senior decision makers across the UK, please visit RG.co/connect

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