How generative AI is shaping a new landscape for creativity

 

The impact of generative AI on creative workflows is challenging, profound and multifaceted, writes Chris Hewish Every significant leap in technology has promised more than it has delivered. Or, perhaps more accurately, it has delivered something different from what was promised. When automation began infiltrating manufacturing in the 19th century, there was widespread fear that it would render human labour obsolete. Instead, it transformed the nature of work, creating new categories of jobs and even eradicating others. The digital revolution of the late 20th century followed a similar trajectory. It shifted the burden of tasks, spawned entirely new industries, and necessitated new skill sets. More →