Flokk announces new team and expansion for North American Market 

Flokk, one of the leading seating and furniture makers in Europe, has announced its expansion in the United States with the establishment of Flokk US. As part of this strategic expansion, the firm has appointed a new leadership team to oversee North American operations, including Frederik Fogstad as Chief Executive Officer, Randi Pastrovic as Chief Creative Officer, and Rich Oliver as Chief Commercial Officer. This new team are tasked with ensuring each brand within the business’s portfolio retains a distinct identity while advancing the firm’s growth in the North American market.

Over the past three years, Flokk has seen substantial global expansion, with 90 percent of revenue now generated outside of Norway. Flokk US, the new parent company for Stylex and 9to5 Seating in the United States, is planned to become the company’s largest revenue-generating division, contributing one-third of total company revenue.

The U.S. division will be led by Frederik Fogstad, appointed CEO of Flokk US. Fogstad, who joined the firm in 2013, has been instrumental in expanding Flokk’s presence beyond Europe, including the U.S. He brings decades of experience from previous roles at Kellogg’s and Coca-Cola, and most recently served as CEO of 9to5 Seating.

Joining Fogstad is Randi Pastrovic, current Senior Vice President of Stylex, who will step into the role of Chief Creative Officer of Flokk US. With over 20 years of experience in the commercial interiors industry, including five years at Stylex, Pastrovic will bring her leadership and creative expertise to shape Flokk’s U.S. product and marketing strategy.

Rich Oliver, previously Chief Commercial Officer of 9to5 Seating, completes the executive team as the new Chief Commercial Officer of Flokk US. With over 25 years of sales management experience in the contract furniture industry, Oliver’s track record of driving revenue and building high-performing teams will be pivotal in advancing Flokk US’s sales strategy.

“This new Flokk US leadership team brings valuable global insights and a deep understanding of our portfolio’s brand identities,” said Fogstad. “I am eager to build Flokk US as a curated collection of the industry’s best commercial brands and work alongside this exceptional team.”