Fourfront Group announces merger of commercial interior businesses 0

Fourfront Group has merged design and fit-out company Area Sq with contractor Cube to create Area, one of the largest workplace design and fit-out firms in the UK. The move comes off-the-back of an 80 percent increase in Group turnover over the last three years. Fourfront Group now consists of three businesses: Area, Sketch Studios which specialises in office furniture and logistics, and 360 Workplace which provides workplace consultancy services. Area’s CEO Gary Chandler, said the merger was agreed to ensure that Fourfront Group “can deliver a single, focused offering to the market, allowing professional teams to engage with one business irrespective of procurement criteria, for the first time. The commercial design and fit-out market is evolving at rapid pace, as professional teams become more prevalent in the procurement of projects, acting on behalf of end-user clients. This bold move of merging two well-recognised brands will enable us to be more agile and aligned to our clients and their diverse requirements. With the creation of Area, we are bringing together expertise, market knowledge and skills to create a platform for delivering excellence.”

Group CEO Clive Lucking commented: “When we launched Area Sq as a design & build company and Cube as a traditional fit out contractor we offered the market two very distinctive services through separate companies. The design & fit out market has evolved, especially with the proliferation of “detail & build” projects which are led by professional teams; this has generated an overlap between our two brands, creating ambiguity as to where projects sat and it was imperative we responded to this by simplifying our service offering.  The decision to merge Area Sq and Cube is a true demonstration of our customer-centric ethos, placing strong relationships with professional teams as a core focus.”