December 11, 2018
Promotion: Humanscale opens new Manchester showroom
Humanscale has opened the doors to its latest showroom in the City of Manchester, reinforcing its presence in the North of England. Located in the Old Town, formerly home to the famous Factory Records label, this is Humanscale’s second showroom in the UK this year, after moving to a new space in the heart of London’s design quarter. When Humanscale originally put down roots in Clerkenwell in 2001 it was the first outpost beyond North America.
Originally led by Niels Diffrient with his ground-breaking Freedom Chair, along with collaborations with Todd Bracher in more recent years, the Humanscale Studio has evolved to produce innovative and market disrupting solutions to the way people perceived office furniture. The portfolio of products comprises, chairs, monitors arms, task lighting, sit-stand solutions as well as keyboard trays and computer mice.
Humanscale is investing further in its showrooms to communicate these vital messages to a wider audience, with further showroom openings globally this year in New York, Paris and Dubai. The combination of ergonomics, high design aesthetics, health and well-being, and ethical materials, has seen Humanscale have a major impact on office life from Indianapolis to India, and on businesses from Apple to the BBC. Humanscale’s philosophy can be summed up like this: good design achieves more with less.
Pakize Nasuh, Managing Director of Humanscale UK & Ireland, says: “Humanscale has always understood how to communicate a complete desk solution as a high-performance work tool rather than a mere commodity. Comfort and ease of use is paramount in everything we do and I am delighted that we will be able to communicate this important message effectively to even more people.”