Finding a new sense of purpose in the way we all do business

by David Lineen • Comment, Environment, Property, Wellbeing

It is now a truism that society expects more of business than merely maximising shareholder value. Milton Friedman’s conviction that unswerving commitment to this single goal would ensure that business and society would prosper has come to be seen as blinkered, unfit for the twenty-first century and enabling of corporate greed. Instead of shareholder value maximisation, an idea that The Economist called ‘the biggest idea in business’ in 2016, businesses are now encouraged to recognise their responsibilities to an array of ‘stakeholders’, from employees, suppliers and customers, to the planet itself and other communities (real or imagined). So, it has never been more important for businesses to do good, have a clear sense of purpose and be seen as doing so. More →