Transform! Designing the Future of Energy,
Germany
23 March 2024
More information
Design with Impact: A Symposium of Shared Ideas,
Denver
04 April 2024
More information
2024 Neurodiversity in Business Annual Conference: Collaborating for Impact,
London and Online
16 April 2024
More information
Salone del Mobile. Milano,
Milan
16 April 2024
More information
Do the workplace stories we tell serve us anymore? Exploring workplace change,
Online
17 April 2024
More information
2024 WELL Regional Summit: Mumbai,
Mumbai
18 April 2024
More information
Workplace Trends Spring Summit,
London and Online
18 April 2024
More information
WORKTECH24 Basel,
Basel
19 April 2024
More information
April 1, 2021
Finding a new sense of purpose in the way we all do business
by David Lineen • Comment, Environment, Property, Wellbeing
It is now a truism that society expects more of business than merely maximising shareholder value. Milton Friedman’s conviction that unswerving commitment to this single goal would ensure that business and society would prosper has come to be seen as blinkered, unfit for the twenty-first century and enabling of corporate greed. Instead of shareholder value maximisation, an idea that The Economist called ‘the biggest idea in business’ in 2016, businesses are now encouraged to recognise their responsibilities to an array of ‘stakeholders’, from employees, suppliers and customers, to the planet itself and other communities (real or imagined). So, it has never been more important for businesses to do good, have a clear sense of purpose and be seen as doing so. More →