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I was reminded the other day of the instructions on a bottle of shampoo I once used which said, simply: “Wash, rinse and repeat.” Why? I’ve just washed my hair. Why do I need to repeat? It’s a bit like that old adage about how to sell more toothpaste, by widening the hole it comes out of, because we all still instinctively try to cover the whole of the brush head, however thick the line of paste. More →
