Beyond Monoculture: how design eats strategy for breakfast

_72A2715The idea that ‘culture eats strategy for breakfast’ holds a grip on our imagination and tends to be misunderstood in equal measure because at first glance it seems to suggest that strategy is less important or can be trumped by culture. In fact what Peter Drucker, who is the man commonly held to be responsible for saying it, identifies is that the two must go hand in glove. A strategy that does not heed culture is more likely to fail. A culture without strategy quickly becomes unanchored. The same need for balance is evident in the way we develop workplace strategies. Without understanding culture and knowing how a workplace can both reflect an existing culture and prompt a shift, the strategy runs the risk of becoming undone, or failing to fully meet its objectives. This link between culture and workplace strategy and design has never been more important than it is right now as the old bonds of time and place that once tethered people to an employer have loosened and dissolved. These issues are explored in our new Briefing, produced in partnership with Boss Design.

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