January 14, 2013
Job fulfilment, not pay, motivates Generation Y talent
This suggests management needs to pay more attention to employee feelings of engagement, empowerment, purpose and future development if they are to retain and foster young talent in their company. Specifically, Generation Y needs to feel their work has a strong economic or social purpose. This need to feel proud of their organization and the work that it does means incremental pay increases will not, on their own, motivate and retain Generation Y employees.
The research also found that positive word-of-mouth recommendations across an employee’s social network play a powerful role in attracting talent, providing employers with hard financial advantage.