May 23, 2023
Sedus Stoll AG, the Germany based office furniture giant, and US based Watson Furniture Group have announced a new global partnership. The deal was signed at last year’s Orgatec office furniture exhibition. For both companies, the global partnership is seen a logical next step in the development of their businesses, the firms claim. Shared values and similar market strategies and expertise in the areas of technology and manufacturing are an excellent stepping stone to strategic cooperation.
“By partnering with Watson, we are expanding our international network. We will also be able to offer our existing customers worldwide an even wider range of complementary products with immediate effect,” explains Daniel Kittner, Director of Sales and Technology at Sedus Stoll AG. “Together with Watson, we will develop new products in the future; we will also adapt the existing solutions, while complying with regional regulations, to offer customers a unique experience across the globe.”
Cliff McKenzie, Chief Executive Officer of Watson, adds: “We are delighted to be working with such a well recognised and highly regarded company that shares our commitment to sustainability, corporate responsibility and design integrity. The similarities in the way we approach not only design but also production efficiency ensure a meaningful and beneficial relationship.
“We discovered a kindred spirit in Sedus after years of admiring each other’s products from afar and learned that our similarities extended far beyond design. Based on a common commitment to sustainability, craftsmanship, and responsibility to both past and future generations, we naturally began to ask how we could collaborate. This eventually led us to formalize a partnership at Orgatec.”
The deal means that Watson will introduce Sedus products to the US market, in some cases as licenced reengineered designs to meet North American technical requirements. The firms will be jointly exhibiting at this year’s NeoCon in June.