February 28, 2013
Yahoo! made headlines across the US and the rest of the world this week by announcing they are terminating the company’s telework program. Does this signal, broadly, the pending demise of telework? Here’s my take: this story is actually deeper than just about telework. Yahoo! has been wandering around aimlessly for a number of years, and it would appear that this particular measure is intended as some overdue shock therapy to jump-start a much needed culture shift and focus on what the company needs to survive in a world of rapid innovation and “big bang disruption” (see March 2013 HBR article by Larry Downes and Paul F. Nunes).