From storage to stowage: what neuroscience teaches us about work

by Helen Owen • Comment, Workplace design

Insight into the way things work can often come from the strangest and most difficult places. For Jill Bolte Tayor, a neuroscientist well versed in the theory of how the brain works, her particular insight into the practical functioning of the brain came as a result of a stroke she suffered in 1996. What she learned during and after her experience became the subject of a famous Ted Talk in 2008. More →

April 4, 2019

Workplace art can draw the distinction between branding and corporate identity ⁰

by Helen Owen • Comment, Workplace design

One of the many traps that lies in wait for unwary organisations is to confuse corporate identity with their brand. The visual aspects of an identity may reflect the firm’s personality and values, and a change may go in hand in hand with the development of a new strategic direction or culture, but a mismatch can be jarring if the stakeholder perception of the organisation does not marry up with its branding. More →