About Sean O'Meara

Sean O’Meara a publicist specialising in crisis management. He is the co-author, along with Professor Sir Cary Cooper, of The Apology Impulse How the Business World Ruined Sorry and Why We Can’t Stop Saying It, out now.

Posts by Sean O'Meara:

October 10, 2019

The unexpected benefits of not saying sorry

by Sean O'Meara • Comment

On October 5th 2018, Tesco, Sainsbury’s, Asda and Morrisons said sorry about something on social media 151 times between them. There were no product recalls. It was just a normal day on corporate social media. I picked that date because it just happened to be the same day that Topshop apologised for removing a feminist book display and it made for a handy comparison. The book display apology got the headlines, but in the shadows of Topshop’s high-profile faux pas, four of Britain’s largest retailers were busy asking forgiveness too. More →