About Brad Hintze

Brad Hintze is the Executive Vice President of Global Marketing at Crestron where he is responsible for overseeing and accelerating all aspects of the company’s global marketing efforts, including strategy, corporate communications, media relations, digital marketing, product marketing, and advertising. Brad is focused on driving Crestron’s company vision forward by establishing marketing programs and campaigns that promote the company’s outstanding product innovation, workplace technology solutions, digital transformation strategies, thought leadership, and purpose-driven initiatives. 

Posts by Brad Hintze:

AI isn’t replacing meetings, it’s changing their purpose

AI isn’t replacing meetings, it’s changing their purpose

by • AI, Comment, Technology, Workplace design

Throughout the years in the workplace technology industry, I’ve heard one common question among organization leaders: How can we have fewer meetings and how can we make the ones we do have more effective? When AI came along, many thought that it would be the solvent to this long-standing challenge. But it turns out, as individuals utilize AI to help them automate routine work, the need to collaborate with team members on the outputs has become more prominent. Rather than focusing on reducing the number of meetings, organizations should ask themselves: Are we designing the workplace with intentionality for meetings that are actually worth having? (more…)

The evolving workplace in the hybrid working era

The evolving workplace in the hybrid working era

by • Company news, Flexible working, Technology

A little over five years ago, most knowledge workers went home — and dialed into the office remotely. The pandemic triggered a massive uptick in the “virtual workforce,” and organizations raced to provide technology to make connectivity possible. The limitations of those early “quick and dirty” solutions became apparent as the majority of the workforce settled into a hybrid model. (According to Gallup, 51 percent of US workers with remote-capable jobs follow a hybrid schedule while 28 percent are fully remote.) (more…)