Workplace professionals should look to the consumer sector for boosting engagement ⁰

More and more businesses are recognising the power of the workplace experience to drive employee performance and engagement. Global brand Airbnb, for example, has now renamed its head of human resources as “chief employee experience officer.” This is good news for workplace design and management professionals. We are well placed to capitalise on this shift in business opinion, but if we want to make a tangible impact, we need to bring practical solutions to the table. First and foremost, these need to be backed up by research. There have been few studies specifically into what makes a healthy and productive work environment. However, there are a number of research projects that examine how a human being’s surroundings impact their mood and behaviour, and in particular how consumer environments shape customers’ perception of and engagement with a brand. As workplace professionals, we can learn a great deal from this consumer research and this is why workplace design and management teams should look towards consumer-facing industries for inspiration.

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