About John Williams

John Williams is the Head of Marketing at The Instant Group

Posts by John Williams:

The death of the office? Wait a minute

The death of the office? Wait a minute

death of the officeI have observed with some disbelief the numerous articles that have heralded the “death of the office” and other click-bait driven headlines. It makes for a fun read but fails to really understand exactly what the office is for and how the modern workspace is actually used.  The best way to take a view of this is to understand why we will be desperate to return to the office and why organisations should be doing everything they can to ensure it does. More →

Flexible offices are not just an issue for the next generation

Flexible offices are not just an issue for the next generation

flexible officesFor as long as I have been in the industry, workspace has focused on the “next” generation whether that has been the overly-discussed millennials or Gen-Z.  As it has grown, the market for flexible offices has inevitably followed the same path, but in doing so its providers could have taken their eyes off the ball by lacking focus on the most cash-rich and flexible generation of all – Generation X. More →

Working mums call for more flexible work options

Working mums call for more flexible work options

Women are a key part of a growing contingent workforce of freelancers, consultants and part-timers. Despite numerous government policies to attract more mothers back into the workplace, retention is still a significant struggle. Several data collected indicates working mums who return part-time, combining professional careers with raising a family, are increasingly frustrated.  The research shows that the modern workplace often fails to cater for the needs of mothers and carers as they face the pressures of combining busy working lives with lifestyle and family obligations.

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Challenging some of the most commonly held misconceptions about coworking

Challenging some of the most commonly held misconceptions about coworking

There are a number of misconceptions that dominate much of the writing around flexible workspace, despite all the press coverage and discussion around coworking over the last two years. Yet even in this comparatively short space of time, a number of misconceptions about the market have managed to take hold. Some of them are intuitive but wrong to some or other degree. Some are distorted by coverage. Some arise for other reasons. And we know this thanks to the extensive data gathered in Instant’s latest market report. So here in this piece, I am going to try to shatter some of the myths around flex workspace and coworking in particular.

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