Company reputations can live or die by the behaviour of employees on social media

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A recent survey from law firm Herbert Smith Freehills suggests that 95 percent of large organisations polled expected a rise in the number of employees using social media, such as Twitter, to raise complaints and concerns about their company over the next five years. It is an extremely worrying development for business. While social media can in general be a great platform for everyone to have their voice heard, in this context, it takes an internal issue to a public space and it could do a great deal of harm to the business concerned. An aggrieved employee tweeting criticisms of their company has the potential to go viral, garnering vast numbers of likes and reaping untold damage to the reputation and brand of the organisation concerned. More →