March 8, 2013
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There is an understandable temptation when we consider the ways in which we might green our buildings and organisations that we focus primarily on designed and engineered solutions. But as this blog on Greenbiz points out, we can achieve a great deal by looking at the behaviour of individuals. It is a point made in an entertaining way by my favourite TED Talk of all time, delivered by Rory Sutherland (above). It’s fair to say that if he were to consider ways in which to change the behaviour of individuals, the printed note above the photocopier and the label on the light switch wouldn’t display enough innovative thought for him.