Video: ‘We are not as endlessly predictable as you would think’


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An old one, but still my favourite from the RSA Animate series. It’s always worth reminding ourselves that the issue of motivation is very complex. People are not machines and function within the context of a whirl of emotions, relationships, influences, events, crises, stimuli, personal characteristics and thoughts.  That is why many of our assumptions about motivation are false. One of the presentation’s more important conclusions – that we are purpose maximisers as much as profit maximisers – is supported by the story we published this morning.