Social technology has the power to make the workplace more humane

Coloured-Social-Media-Icons-RoundSocial technology can, and should, make the workplace more humane. That’s because it has the potential and ability to shift the power dynamic from the few to the many. It gives more people a voice: one that they’re not afraid to use. You’ve only got to look at the uprisings, and the overthrowing of governments, in Egypt and Tunisia, to see the power of greater connectivity enabled by platforms such as Facebook. What was dubbed the Arab Spring was change on a grand scale. But, as Seth Godin points out in his book Tribes, it’s “tribes, not money, not factories,” that will change the world. The consequences of this are not lost on the people and cultural practices within organisations. The functions of how we recruit, how we learn, and how we communicate are all under pressure to bring greater humanity into the approach.

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