July 24, 2025
Calls for standardised product assessments address growing concerns about greenwashing
A new industry-wide study has revealed widespread support for the introduction of mandatory Lifecycle Assessments (LCAs) on products used in the UK’s built environment to address widespread concerns about greenwashing. The findings, published in the report Greenhushing: Silence is Costing Credibility, show that 86 percent of professionals surveyed believe that LCAs are essential to reduce confusion and rebuild trust in environmental claims. Produced by Futurebuild in collaboration with The Anti-Greenwash Charter, The Carbon Literacy Project and communications agency Hattrick, the report draws on responses from over 3,000 people, including nearly 300 professionals in the built environment. It provides insight into the sector’s growing demand for standardisation and transparency in sustainability communications. (more…)