February 26, 2013
Companies must develop a social purpose to survive
Company reputations could collapse in minutes and more firms will develop an explicit ‘social purpose’ according to a new report from Global corporate responsibility consultancy Corporate Citizenship. “Future Business: the four mega trends that every company needs to prepare for” identifies four mega-trends that it says are likely to shape the nature of business over the coming decade. According to the consultancy, over the last year the proportion of S&P 500 companies that report on sustainability performance has grown from one in five to over half and the over the coming decades, it expects at least as much change again.
