Global trust demands business acts as force for good

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Government trails business, media, and non-governmental organisations as the least trusted institution worldwide. The 2012 Edelman Trust Barometer reveals trust in government fell a record nine points to 43% globally, and in 17 of the 25 countries surveyed, government is now trusted by less than half. “Business is now better placed than government to lead the way out of the trust crisis,” said Richard Edelman, President and CEO, Edelman. “But the balance must change so that business is seen both as a force for good and an engine for profit.”

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