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Search Forward: Protecting brand visibility in the age of AI,
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Coworking tech Week - Experience What's Next in Coworking and Flex Space Technology,
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April 9, 2015
Video: Perry Timms lays down some thoughts on the future of work 0
by Mark Eltringham • Comment, Flexible working, Workplace
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Regular readers will know we’re not too fond of the F Word at Insight. This isn’t because we think there is nothing to talk about when it comes to the future (what else did you think we meant?) of work and workplaces. We just believe that the word is now routinely misapplied to justify an endless effluvia of simplistic nonsense, absurd generalisations, undisguised commercialism and wishful thinking. Not to mention the eternally tedious idea that the ‘office of the future’ can be defined in very specific ways based on a few supposedly cool but actually infantile features borrowed from primary schools. Fortunately, all this misdirection makes the informed, wise and sober reflections of Perry Timms all the more powerful when he spoke recently at TedX in Bucharest to outline the challenges and opportunities of the future of work.