About John Williams

John Williams is the founder and director of  Head of Marketing at The Instant Group and leading voice in the flexible workspace market. 

Posts by John Williams:

Flexible workspace, cognitive dissonance and lessons learnt from The Shining

Flexible workspace, cognitive dissonance and lessons learnt from The Shining

If you were to take LinkedIn posts as a barometer of market confidence you would get the sense that flexible workspace / coworking is powering ahead. But this initial impression is simply not backed up by the statsAt the start of the Shining, the seminal horror film of the 1970s, the fantastically unsettling orchestral score provides the clue that this happy family of the opening scene is going to end very, very badly. But the key element of the film is the casting of Jack Nicholson in a kind, smiling role as a writer and loving parent – from the minute the camera settles on that jarring smile, it is obvious that something is off. And this is cognitive dissonance – Jack is being portrayed as a loving husband to Shelley Duvall with your nerves jangling and telling you that he is everything but that…… More →

The death of the office? Wait a minute

The death of the office? Wait a minute

death of the officeI have observed with some disbelief the numerous articles that have heralded the “death of the office” and other click-bait driven headlines. It makes for a fun read but fails to really understand exactly what the office is for and how the modern workspace is actually used.  The best way to take a view of this is to understand why we will be desperate to return to the office and why organisations should be doing everything they can to ensure it does. More →

Flexible offices are not just an issue for the next generation

Flexible offices are not just an issue for the next generation

flexible officesFor as long as I have been in the industry, workspace has focused on the “next” generation whether that has been the overly-discussed millennials or Gen-Z.  As it has grown, the market for flexible offices has inevitably followed the same path, but in doing so its providers could have taken their eyes off the ball by lacking focus on the most cash-rich and flexible generation of all – Generation X. More →

Working mums call for more flexible work options

Working mums call for more flexible work options

Women are a key part of a growing contingent workforce of freelancers, consultants and part-timers. Despite numerous government policies to attract more mothers back into the workplace, retention is still a significant struggle. Several data collected indicates working mums who return part-time, combining professional careers with raising a family, are increasingly frustrated.  The research shows that the modern workplace often fails to cater for the needs of mothers and carers as they face the pressures of combining busy working lives with lifestyle and family obligations.

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Challenging some of the most commonly held misconceptions about coworking

Challenging some of the most commonly held misconceptions about coworking

There are a number of misconceptions that dominate much of the writing around flexible workspace, despite all the press coverage and discussion around coworking over the last two years. Yet even in this comparatively short space of time, a number of misconceptions about the market have managed to take hold. Some of them are intuitive but wrong to some or other degree. Some are distorted by coverage. Some arise for other reasons. And we know this thanks to the extensive data gathered in Instant’s latest market report. So here in this piece, I am going to try to shatter some of the myths around flex workspace and coworking in particular.

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