November 28, 2022
Borderless working will erode company culture, bosses fear
A poll from Perkbox claims that almost half of businesses moving towards more borderless working (47 percent) are concerned how the shift will impact their company culture. These concerns stem from perceptions around managing a globally distributed workforce and the challenges this can bring. For example, a third of business leaders (33 percent) say different time zones make collaboration less effective. Meanwhile ,31 percent state inconsistency in different employee expectations around benefits or working styles causes friction between borderless managers and their teams.
However, despite these concerns, businesses are ploughing ahead with the shift to borderless working as they seek to access international talent pools and meet employee demand for greater flexibility in work. In fact, nearly two-thirds of businesses (62 percent) plan to increase the number of remote staff they hire outside of their main country of operations over the next year.
The report claims that UK business leaders understand their responsibility here, with nearly four fifths (78 percent) believing it is their responsibility to ensure all employees feel connected to the culture.
Gautam Sahgal, CEO of Perkbox comments: “Business leaders know there are challenges when it comes to going borderless, but these are not insurmountable. Successfully managing the transition to borderless working requires leadership to create a common identity and purposeful company culture – one that everyone feels a part of, no matter where they are. If businesses can create a true sense of shared connection amongst their people, employees will find it easier to work together and remove barriers to collaboration and communication as they arise.”
Gautam continues: “As we enter a tough economic period where employees will already be feeling uncertainty, it’s essential for leaders to ensure their people are engaged, committed and feel part of something bigger, if they’re to see continued success. And with a borderless workforce that’s distributed across multiple regions, technology is essential to achieving this.