February 8, 2013
What Ronald McDonald can teach us about office design
As the UK continues to agonise over the potentially equine provenance of many of its beef products, one firm that has managed to stay above it all is McDonald’s. While rivals Burger King quickly became embroiled in the scandal after traces of horsemeat were found in its Burgers, McDonalds ramped up its claims in the national media that it only uses 100 per cent beef. McDonald’s has had a pretty good couple of years, and not all of it is down to the food. During 2012, the company spent $1.45bn this year on giving 2,400 stores a makeover. It claims that it has now revamped 90 per cent of its UK stores. More →
February 10, 2013
Video: Why designers need to design for our ears too
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace, Workplace design
A subject too often ignored but about which we now have a great deal of research is that of acoustic comfort. Insight has covered the subject before, but the fact remains that too often we design for our eyes far more than our ears. What we also know to be true is that we are becoming more acutely aware of the issue as our workplaces change both in terms of the space each of us is allocated and our exposure to others in the name of collaboration. In this TED talk Julian Treasure of The Sound Agency considers how we might design our surrounding in ways to improve our acoustic comfort.