April 12, 2016
Work friendships can contribute to a lack of creative diversity in the office, according to new research from Rotterdam School of Management, Erasmus University.‘Relational capital and individual exploration: Unravelling the influence of goal alignment and knowledge acquisition’, a paper that examines the double-edged sword of friendships between colleagues, has revealed that friendly workplaces discourage employees from challenging ‘group think’. The researchers examined 150 respondents within large R&D departments of three Fortune Global 500 firms, gauging whether their accounts of personal friendships affected individual creativity, in information obtained from their colleagues. Tom Mom, along with co-authors Pepijn van Neerijnen, Patrick Reinmoeller and Ernst Verwaal, demonstrate that by aligning themselves, employees become less likely to innovate away from the established and accepted ‘norm’.
Tom says: “Of course, having a network of friends at work is a positive circumstance, both personally and professionally. Not only does this enable innovation and creativity through increased knowledge exchange, but being able to trust one another and speak candidly opens doors to growth. Business development has always been huge priority for firms and the focus has recently shifted to maximising individual employees’ outputs. By taking measures such as cross-sectional working, mixed training exercises or even the rotation of teams, managers can ensure that they reap the positive benefits of work relationships without slipping into the trap of over-familiarity and goal-alignment.”
He adds: “This also highlights the very real need for companies to increase diversity at board level in order to combat ‘group-think’, which would ultimately hinder innovation. Steering away from having a standardised business ‘identity’ – even if that may seem counter-intuitive – is a necessity in protecting from a herd mentality.”