Search Results for: technologies

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

by • Company news

Digital marketing is no longer just about getting your brand noticed; it's about creating meaningful connections, driving customer engagement, and boosting your bottom lineIn today’s hyper-competitive digital landscape, the success of a brand hinges not only on its ability to reach the right audience but also on how effectively it converts that reach into tangible profits. Digital marketing is no longer just about getting your brand noticed; it’s about creating meaningful connections, driving customer engagement, and boosting your bottom line. This is where Adfixus comes into play, offering a revolutionary approach to digital marketing that promises to transform your brand into a profit powerhouse. (more…)

How generative AI is shaping a new landscape for creativity

How generative AI is shaping a new landscape for creativity

by • AI, Comment

 

The impact of generative AI on creative workflows is challenging, profound and multifaceted, writes Chris Hewish Every significant leap in technology has promised more than it has delivered. Or, perhaps more accurately, it has delivered something different from what was promised. When automation began infiltrating manufacturing in the 19th century, there was widespread fear that it would render human labour obsolete. Instead, it transformed the nature of work, creating new categories of jobs and even eradicating others. The digital revolution of the late 20th century followed a similar trajectory. It shifted the burden of tasks, spawned entirely new industries, and necessitated new skill sets. (more…)

People think GenAI is perfectly fine in their own work. For others, not so much

People think GenAI is perfectly fine in their own work. For others, not so much

by • AI, News

 

Interestingly, it seems acceptable to use GenAI for ourselves but less so for othersPeople are commonly blind to how much influence Generative AI (GenAI) has over their work, when they choose to enlist the support of technologies such as Chat GPT to complete professional or educational tasks, new research finds. The study, carried out by associate professors Dr Mirjam Tuk and Dr Anne Kathrin Klesse alongside PhD candidate Begum Celiktutan at Rotterdam School of Management Erasmus University, claims to reveal a significant discrepancy between what people consider to be an acceptable level of AI use in professional tasks, and how much impact the technology actually has on their work. (more…)

Technology failures are a major headache for small businesses

Technology failures are a major headache for small businesses

by • News, Technology

A new poll  from TalkTalk Business claims to identify the significant impact technology failures have on small and medium-sized enterprises (SMEs) in the UK.A new poll  from TalkTalk Business claims to identify the significant impact technology failures have on small and medium-sized enterprises (SMEs) in the UK. According to the survey, nearly one-quarter (23 percent) of these businesses have experienced system glitches within the past year. These technical issues are proving costly for many SMEs, with 17 percent reporting that such problems have cost their business between £500 and £999 over the last 12 months. More alarmingly, 12 percent of SMEs have faced losses ranging from £2,000 to £3,999, while 7 percent have incurred staggering costs between £8,000 and £9,999 due to technology-related failures. (more…)

Cybersecurity and AI are biggest threats to business, say HR leaders

Cybersecurity and AI are biggest threats to business, say HR leaders

by • AI, News, Technology

New research from BT claims there is widespread anxiety among business leaders in the HR sector regarding the pace of technological change. In fact, 96 percent of HR company directors and executives report suffering from ‘bytemares’ – tech-related stress that’s severe enough to disrupt their sleep – with cybersecurity and AI coming up as the main sources of anxiety. With 74 percent of leaders in the sector agreeing that tech transformation is critical to the survival of their business, tackling this tech anxiety could result in a significant contribution to the growth of both the HR sector and the wider economy. (more…)

Businesses planning major investments into Generative AI to increase productivity

Businesses planning major investments into Generative AI to increase productivity

by • AI, News

firms are planning major investments into generative AI technologies to drive increases in productivity, but are still being cautious about their impact.A new report from Cognizant and Oxford Economics New Work, New World: Quantifying Global Gen AI Momentum suggests that firms are planning major investments into generative AI technologies to drive increases in productivity, but are still being cautious about their impact. Additionally, 76 percent of businesses say they are looking to leverage the technology to create new revenue streams, while 58 percent are incorporating revenue increases into their business cases. (more…)

Shortage of high-quality data threatens the AI ‘boom’

Shortage of high-quality data threatens the AI ‘boom’

by • AI, News

A number of fundamental issues, including a shortage of high-quality data with which to ‘train’ the technology is threaten the AI ‘boom’, according to a new white paper from the Open Data InstituteA number of fundamental issues, including a shortage of high-quality data with which to ‘train’ the technology is threatening the AI ‘boom’, according to a new white paper from the Open Data Institute. The paper Building a better future with data and AI is based on research carried out by the Institute in the first half of 2024. It claims to identify significant weaknesses in the UK’s technological infrastructure that threaten the predicted potential gains – for people, society, and the economy – from the surge of interest in artificial intelligence and its applications. It also outlines the ODI’s recommendations for creating diverse, fair data-centric AI. (more…)

People are cautiously optimistic about the impact of AI and other tech

People are cautiously optimistic about the impact of AI and other tech

by • AI, News, Technology, Wellbeing

both employers and employees are optimistic about the impact new technologies, such as artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) will have on their workplace – even though decision makers feel more optimistic than staffEmployers and staff are optimistic about impact of new technologies, despite uncertainty about safety according to a new British Safety Council survey. The YouGov survey commissioned by British Safety Council among 4018 UK employers and employees claims that both employers and employees are optimistic about the impact new technologies, such as artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) will have on their workplace – even though decision makers feel more optimistic than staff. (more…)

Bloom Clerkenwell tenants connected via world mobile first from Freshwave

Bloom Clerkenwell tenants connected via world mobile first from Freshwave

by • Company news, Technology

All the current tenants at Bloom Clerkenwell in London are now enjoying indoor mobile connectivity from all four mobile network operators (MNOs) thanks to a world first from Freshwave.All the current tenants at Bloom Clerkenwell in London are now enjoying indoor mobile connectivity from all four mobile network operators (MNOs) thanks to a world first from Freshwave. Connectivity infrastructure-as-a-service provider Freshwave’s Omni Network delivers 4G signal from all four operators combined into a single box, something which has never been done before with small cells. It was deployed at Bloom using CommScope’s ONECELL. (more…)

Understanding enterprise search software and its importance in the business landscape

Understanding enterprise search software and its importance in the business landscape

by • Company news

Businessman using enterprise search tool and talking on the phoneAs the digital landscape of business continues to expand, the ability to navigate vast repositories of information swiftly and accurately is no longer a luxury—it’s a necessity. In this article, we will explore the span of enterprise search, its central features, and the positive outcomes it ripples through an organization. Keep reading to understand how enterprise search software can transform your business processes. (more…)

People are increasingly comfortable with – and scared of – AI

People are increasingly comfortable with – and scared of – AI

by • AI, News

The sentiments of employees around the world about AI and GenAI are evolving significantly, but cautious optimism endures, with 42 percent reporting confidence about the technologies’ impact on their work, compared to 26 percent at around this time last year. However, anxiety about the technologies is also on the rise, by 5 percentage points, and 49 percent of regular users believe their job may disappear in the next ten years, a view shared by only 24 percent of workers who do not use them. (more…)

AI could save the public sector millions of hours of time each week, claims report

AI could save the public sector millions of hours of time each week, claims report

by • AI, News, Public Sector

A new report from Microsoft argues AI could save more than four hours per week on administrative tasks - per staff member across all public sectorsA new report commissioned by Microsoft claims that the scale of administration required of the UK’s public sector is drawing front line workers away from delivering frontline services, and impacting the motivation, engagement and even mental health of large proportions of the public workforce. The research, developed by Dr Chris Brauer, Director of Innovation at Goldsmiths University and Symmetry features in a new report from Microsoft, ‘Harnessing the Power of AI for the Public Sector‘ and argues AI could save more than four hours per week on administrative tasks per staff member across all public sectors. (more…)

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