August 16, 2016
When former Google employee Marissa Mayer joined Yahoo as its CEO in 2012, she inherited the company’s vast problems. Though it was once seen as one of the first tech behemoths, Yahoo’s inability to come up with ground breaking products like Google and others, put it in a slow, steady decline. Mayer was immediately tasked with trying to reinvigorate the stagnating company. Her focus was to find a way to identify and retain talent, while phasing out ineffective employees. However, Yahoo’s new management policies have brought about much debate and criticism from HR experts. A controversial book by journalist Nicholas Carlson titled “Marissa Mayer and the Fight to Save Yahoo!” paints a highly critical view of Mayer’s first years as CEO. In response others have defended her, arguing that she has done the best she can with the resources available, but has become a scapegoat for poor management, like so many other women in powerful positions.