April 2, 2013
Will an upturn spark a revival of interest in the idea of employer branding?
You may recall that a few years ago there was a voguish interest in the idea of employer branding. This is the kind of thing that has always gone on but can always be defined and popularised, in this case following the publication of a book on the subject in 2005. By 2008 Jackie Orme, the head of the Chartered Institute of Personnel and Development, was calling it ‘an integral part of business strategy’. Still, it appears to have dropped off the radar a bit over the last few years, a fact we might put down to the effect of the recession. Firms certainly seem to have their mind on other things. Research published last year by PriceWaterhouseCoopers showed that in 2009, 54 per cent of businesses said they placed a special focus on retaining talent. By 2012 that had dropped to 36 per cent.
March 29, 2013
Office design goes to the movies. Part 4 – Ikiru
by Mark Eltringham • Comment, Facilities management, Workplace design
Akira Kurosawa’s film typifies the way that office life is usually portrayed in movies. The crushing bureaucracy that the protagonist Kanji Watanabe is part of – and ultimately rebels against – is symbolised by the towering piles of paper that surround him and his colleagues. Even when he’s walking around, he seems to be carrying them with him, stooped and distant. Many offices may have freed themselves of the sheer bulk of paper these days, but we can still find ourselves weighed down by hierarchy, rules, customs and information. Ultimately we also have freedom to decide for ourselves what is truly important.