November 27, 2024
Majority of ‘digital content creators’ don’t check facts but use likes on social media to gauge reliability of information
At a time when digital content creators have become a major source of information for people, a new UNESCO survey suggests that 62 percent do not carry out any sort of rigorous fact-checking of information prior to sharing it. As well as demonstrating that fact-checking is rare, the survey finds that content creators have difficulty with determining the best criteria for assessing the credibility of information they find online. According to the poll, 42 percent of respondents said they used “the number of ‘likes’ and ‘shares’ a post had received” on social media as the main indicator of reliability. More →