November 27, 2014
Fold7 has moved into new offices in Farringdon to house the expanding agency business and talent. The agency, which counts Go Compare, Gumtree, Ted Baker, Nike and Orange as its clients, has unveiled its news offices designed by Paul Crofts Studio with a Mary Poppins-inspired installation of people floating away on umbrellas and two ‘dry’ jacuzzis. On the upper level, the agency has dedicated an entire floor to an informal working area, more akin to a restaurant and bar. A wall of curiosities screens the meeting room wall, with each individual item representing a story from our history and our experiences. A mid floor raised platform with two ‘dry Jacuzzis’ provides additional break out spaces. The ‘formal’ boardroom at the Farringdon offices is fitted with a collection of cuckoo clocks to serve as a reminder that ‘it’s not the time that matters, but what you do with it that counts’ according to Fold 7 founder Ryan Newey.
“I’m a firm believer that every culture needs the right environment to grow and spread its wings”, claims Newey. “Our new HQ for our 40 people was just that, a great opportunity to do something, which would inspire our team every day. Our guiding principle is ambition. It’s the filter that we apply to everything we do – ambition for our clients’ businesses, for the talent we employ, and for the work we produce.”
“One of the characteristics of our work is a layered approach; details you don’t see at first but after multiple viewings start to become noticed. We find it gives longevity and reward to what we create. Our office is no exception; messaging hidden throughout and details on the undersides of tables for example, only ever seen when you plug something in are all part of what the space is about, continued surprise and engagement.”
Fold7 also oversees work for clients including Somersby Cider, Disney, Carlsberg and it helped promote BA’s ‘Great Britons’ initiative for the London 2012 Olympic Games.