Search Results for: automation

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

by • Company news

Digital marketing is no longer just about getting your brand noticed; it's about creating meaningful connections, driving customer engagement, and boosting your bottom lineIn today’s hyper-competitive digital landscape, the success of a brand hinges not only on its ability to reach the right audience but also on how effectively it converts that reach into tangible profits. Digital marketing is no longer just about getting your brand noticed; it’s about creating meaningful connections, driving customer engagement, and boosting your bottom line. This is where Adfixus comes into play, offering a revolutionary approach to digital marketing that promises to transform your brand into a profit powerhouse. More →

How generative AI is shaping a new landscape for creativity

How generative AI is shaping a new landscape for creativity

by • AI, Comment

 

The impact of generative AI on creative workflows is challenging, profound and multifaceted, writes Chris Hewish Every significant leap in technology has promised more than it has delivered. Or, perhaps more accurately, it has delivered something different from what was promised. When automation began infiltrating manufacturing in the 19th century, there was widespread fear that it would render human labour obsolete. Instead, it transformed the nature of work, creating new categories of jobs and even eradicating others. The digital revolution of the late 20th century followed a similar trajectory. It shifted the burden of tasks, spawned entirely new industries, and necessitated new skill sets. More →

Is it fair that AI defines if you deserve a job?

Is it fair that AI defines if you deserve a job?

by • AI, Comment, Workplace

As AI continues to push the boundaries of what is possible, impacting not just personal endeavours but also professional pursuits, one important question emerges: is it fair that AI defines if you deserve a job?The rise of AI-driven hiring processes has undoubtedly transformed the recruitment landscape, and we know it. But is it fair that AI defines if you deserve a job? Ultimately, the answer to this question is not just a technical or logistical issue, it is a profoundly ethical one. AI (artificial intelligence) has revolutionised the way we interact with technology, increasingly permeating various aspects of our lives, from virtual assistants to complex algorithms shaping our online experiences. More →

How IT Simplification creates a superior Digital Employee Experience

How IT Simplification creates a superior Digital Employee Experience

by • Company news

Digital Employee Experience refers to the quality of employees' interactions with technology in their work environment, and as remote work becomes the norm, a seamless DEX is crucial. The workplace continues to evolve rapidly, with the shift to hybrid models now featuring heavily in employees’ expectations. Indeed, a recent global study of workers from 11 countries, including the UK, shows 44 percent of employees prefer hybrid work. This new chapter in workplace dynamics could explain Gartner’s recent research, which has shown a growing focus on the Digital Employee Experience (DEX). The findings revealed that by 2025 half of IT organisations will have a DEX strategy, up from just 20 percent in 2023. DEX refers to the quality of employees’ interactions with technology in their work environment, and as remote work becomes the norm, a seamless DEX is crucial. More →

The fastest growing job occupation in the US isn’t what you think it is

The fastest growing job occupation in the US isn’t what you think it is

by • AI, News, Workplace

a new report argues that AI cannot replace every job occupation, and the latest data from the US labour market proves itThe rise of artificial intelligence and its impact on the job market has raised concerns around the world, with some predicting that up to 85 million jobs would be replaced with automation and AI. However, a new report argues that AI cannot replace every job occupation, and the latest data from the US labour market proves it. According to data presented by Stocklytics.com, home health and personal care aides are expected to be the fastest-growing occupation in the United States in the near future, with more than 800,00 new jobs by 2032. More →

GenAI is already driving down demand for freelancers

GenAI is already driving down demand for freelancers

by • News

New research from Imperial College, Harvard and the German Institute for Economic Research looks at the impact of GenAI technologies on the demand for freelance creative professionals The demand for freelancers working in writing, and coding related jobs has dropped by 21 percent since the launch of ChatGPT in November 2022, according to new research by Imperial College Business School, Harvard Business School and the German Institute for Economic Research. This research paper, Who is AI Replacing? The Impact of Generative AI on Online Freelancing Platforms, looks at the impact of GenAI technologies on the demand for creative professionals who work on an hourly basis for different clients. More →

MIT professor pours cold water on the prevailing hype about AI and the economy

MIT professor pours cold water on the prevailing hype about AI and the economy

by • AI, News, Technology

A study by MIT economist Daron Acemoglu appears to challenge the prevailing optimism surrounding artificial intelligence (AI) and its economic impactA study by MIT economist Daron Acemoglu appears to challenge the prevailing optimism surrounding artificial intelligence (AI) and its economic impact. While many experts predict a future fuelled by AI-driven productivity booms and reduced inequality, Acemoglu’s research paints a more cautious picture. His findings suggest that AI’s impact on productivity and inequality may be far less dramatic than anticipated, and could even exacerbate the gap between the rich and the poor. More →

Some questions about AI, a world drowning in content and the human centipede of creativity

Some questions about AI, a world drowning in content and the human centipede of creativity

by • AI, Comment, Technology

 

We still don't even know what questions to ask about AI, so the idea we can provide answers is a bit premature

One unintended but welcome result of the new fixation with AI is that many of the people who became experts on the workplace in 2020 are now experts on AI. You’ll find them on social media and they’ll have written a book about it by May to sit on the shelf alongside the one about hybrid working and The Great Resignation. So, if you want some certainty about where generative AI taking us, go talk to one of them because people who know about the subject seem to have little or no idea or raise even more questions. More →

How to personalize customer service correspondence via email

How to personalize customer service correspondence via email

by • Company news

Alt text: A woman sitting at a cafe, listening to one of the people inside talk about customer service correspondence via email.

Personalised customer service is no longer just a bonus; it’s a necessity in today’s market. With the digital space being the new frontier for customer interactions, emails have become a significant part of maintaining strong customer relations. Crafting email correspondence that feels personal and attentive can distinguish your brand and foster lasting customer loyalty. Keep reading to find out how personalization can transform your approach to customer service via email. More →

While AI revolutionises the workplace, employees take charge and companies scramble

While AI revolutionises the workplace, employees take charge and companies scramble

by • AI, News, Technology

 

A new study claims to reveal a new dynamic unfolding in the workplace: a rush towards AI adoption driven by employees, even as companies struggle to keep paceA new study claims to reveal a new dynamic unfolding in the workplace: a rush towards AI adoption driven by employees, even as companies struggle to keep pace. The 2024 Annual Work Trend Index from Microsoft and LinkedIn titled AI at work is here. Now comes the hard part highlights one particular finding: 79 percent of leaders believe AI is crucial for staying competitive, yet 60 percent worry their companies lack a proper plan. This leadership gap is creating a situation where employees are taking matters into their own hands. More →

AI is not coming for your job. But it will make it better

AI is not coming for your job. But it will make it better

by • AI, Comment, Technology, Workplace

Barry Murphy, Vice President GTM - Cloud, Applications & Infrastructure, Unisys, explains how business leaders can reassure workforces that AI will enhance their jobs, not replace them. “Artificial intelligence will outsmart humans, resolve all IT and business problems, and humans will not be needed in the workforce!” These are some of the most common misconceptions that too many companies and workforces currently have around AI and automation. To date, workforces have been inclined to broach AI with apprehension due to concerns that it will negatively affect or eliminate their jobs. Conversations have skewed towards the technology as a disruptive force, here to steal jobs and ultimately leave people redundant. A study found that 60 percent of workers are concerned about job loss in regards to working with Gen AI. Additionally, a further third worried that,  despite AI being unable to completely  replace them, it could make them less useful in the workplace. More →

Roboquitting is the latest workplace trend to emerge in the era of hybrid working

Roboquitting is the latest workplace trend to emerge in the era of hybrid working

by • Comment, Flexible working, Technology

Hybrid working ushered in the era of quiet quitting. Now people are using AI to take the idea one step further. Say hello to roboquittingThe era of hybrid working has driven many changes in the way people work. And the latest workplace trend to emerge is something called roboquitting. It takes advantage of remote work and AI to allow people to automate parts of their jobs, freeing them for side hustles and more free time. It builds on the trend for quiet quitting over the past four years, which describes how people do the minimum requirements of their job. They put in no more time, effort, or enthusiasm than absolutely necessary to collect a salary. More →

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