April 2, 2013
Will an upturn spark a revival of interest in the idea of employer branding?
You may recall that a few years ago there was a voguish interest in the idea of employer branding. This is the kind of thing that has always gone on but can always be defined and popularised, in this case following the publication of a book on the subject in 2005. By 2008 Jackie Orme, the head of the Chartered Institute of Personnel and Development, was calling it ‘an integral part of business strategy’. Still, it appears to have dropped off the radar a bit over the last few years, a fact we might put down to the effect of the recession. Firms certainly seem to have their mind on other things. Research published last year by PriceWaterhouseCoopers showed that in 2009, 54 per cent of businesses said they placed a special focus on retaining talent. By 2012 that had dropped to 36 per cent.
February 24, 2013
What gets measured in the workplace, gets managed
by Paul Statham • Comment, Facilities management, Technology, Workplace design
Are we finally seeing the first signs of the end of the downturn? Earlier this week the Government announced that UK unemployment had fallen. While I know there have been quibbles about what this all meant, other data from specific market sectors backs up the idea that we may be seeing some tentative causes for hope. One of the most heartening was last week’s survey from Randstad which reported growing levels of optimism among financial services firms about their prospects and the fact that the majority would be increasing headcount this year.
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