March 19, 2013
Japan’s Toyo Ito wins 2013 Pritzker Architecture Prize
The 2013 Pritzker Architecture Prize, considered architecture’s highest accolade is to go to Toyo Ito, a 71 year old Japanese architect whose work includes the Sendai Mediatheque library in Sendai City, Japan, which withstood the 2011 earthquake, Tokyo’s Tama Art University Library, and London’s 2002 Serpentine Gallery Pavilion. Ito, whose architectural practice is based in Tokyo, said of the award: “Architecture is bound by various social constraints. I have been designing architecture bearing in mind that it would be possible to realize more comfortable spaces if we are freed from all the restrictions even for a little bit.”
March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace design
A new generation of landmarks
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
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