March 21, 2013
$16m revamp of High Commission in London to showcase Canada’s identity
As part of the Canadian government’s consolidation of its diplomatic mission in the UK, it has put up for sale MacDonald House in Grosvenor Square in London and will look to develop its other main building Canada House in Trafalgar Square. MacDonald House was formerly the American Embassy until 1961 and the Canadian Government has been looking to consolidate its operations for a number of years. As well as moving its functions under one roof, the Government has earmarked $16 million for a revamp of Canada House which will also be designed to showcase Canadian values and know-how.
March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
by Mark Eltringham • Architecture, Comment, Facilities management, Workplace design
A new generation of landmarks
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
(more…)