Connectivity creep is driving more people to switch off their devices 0

connectivity offFifteen million UK internet users have undertaken a ‘digital detox’ in a bid to strike a healthier balance between technology and life beyond the screen, according to a new Ofcom study. The study of around 2,500 people suggests that our reliance on the internet is affecting people’s personal and working lives, leading many to seek time away from the web to spend time with friends and family. Ofcom’s Communications Market Report 2016 finds that one in three adult internet users (34 percent), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11 percent) doing so in the last week alone. Of these digital down-timers, 25 percent spent up to a day internet-free; 20 percent took up to a week off; and 5 percent went web-free for up to a whole month. The most common reasons for taking a time out were to spend more time doing other things (cited by 44 percent) and more time talking to friends and family (38 percent).

CMR16-detoxMany people found their time offline to be a positive experience: a third (33 percent) said they felt more productive, 27 percent found it liberating, while a quarter (25 percent) enjoyed life more. However, 16 percent experienced a ‘fear of missing out’ (‘FOMO’) while on the web wagon, 15 percent felt lost and 14 percent ‘cut-off’.

Millions of holiday-goers are purposely abandoning technology. Thirty percent of UK adults have done some form of digital detox holiday. Sixteen percent of UK adults have purposely visited a destination with no internet access, while 9 percent have intentionally travelled to a place with neither internet nor mobile phone coverage.

Ofcom’s report also shows that faster internet access is more widely available than ever before, with take-up of superfast broadband2 and 4G on the increase. By the end of last year, 9.2 million fixed broadband connections were superfast – increasing from 7.1 million in 2014.3 4G accounted for almost half of all mobile subscriptions (46 percent or 39.5 million connections), up from 28 percent (23.6 million) in 2014, while 97.8 percent of UK homes and businesses had 4G coverage from at least one provider.

Other key findings include:

  • CMR16-bumpingSome 71 percent of UK adults now own a smartphone – up from 66 percent a year ago – and it remains the most popular device for accessing the internet.
  • People are better connected than ever before, meaning they can spend more time doing what they love online – such as watching the latest on-demand series, or chatting with friends and family via instant messaging services, both of which have seen a recent surge in popularity.
  • Three in four internet users (75 percent) consider the web ‘important’ to their daily lives. Nearly eight in 10 (78 percent) agree it helps keep them up-to-date about current affairs and social issues, while almost two thirds (63 percent) credit it with inspiring them to try new things such as travel destinations, restaurants, recipes or entertainment.
  • Half (51 percent) of all internet users agreed that, because of the internet, they never feel bored, while 82 percent feel that communicating over the web has made life easier.


Connectivity creep

CMR16-creepAs a result of the internet’s importance in many people’s daily lives, adult users in the UK currently spend an average of one day per week (25 hours) online; 42 percent say they go online or check apps more than 10 times a day, while around one in 10 (11 percent) access the internet more than 50 times Most internet users (59 percent) even consider themselves ‘hooked’ on their connected device – while a third (34 percent) admit they find it difficult to disconnect.

Many people are, however, facing up to the consequences of spending too much time online, and recognising how this can affect their work and personal lives. Nearly half of internet users (49 percent) said they were guilty of ‘connectivity creep’ – spending longer online than they originally intended each day, while 37 percent said the same of social media.

As a result, almost half (48 percent) neglected housework; 47 percent said they had missed out on sleep or were tired the next day; while 31 percent had missed out on spending time with friends and family.

‘Tech tardiness’ was another reported side effect. One in five users (22 percent) admitted being late for a meeting with friends or family, and 13 percent late for work, as a result of being online too long. One quarter of teens (26 percent) had been late for school, while six in 10 teenagers (60 percent) said they’d neglected school work.

Perhaps as a consequence, many parents are limiting their children’s time online. Six out of 10 (61 percent) teenagers who use a connected device such as a smartphone or tablet reported being digitally ‘grounded’, having had their device taken away, or its usage restricted.

People also reported a lack of ‘netiquette’ from strangers who can’t seem to put their devices down. A quarter of UK adults (25 percent) complained that someone bumped into them in the street at least once a week because they were too busy looking at their phone.



CMR16-sameroomOur attachment to our connected devices is also getting in the way of face-to-face communication, according to the research. Four in 10 UK adults (40 percent) felt they’d been ‘smart-snubbed’ (ignored by a friend or relative too engrossed in their smartphone or tablet) at least once a week; while 17 percent said this happened on a daily basis.

The research also suggests some people are choosing to text or instant message friends and family instead of talking face-to-face, even though they’re sitting in the same room. Just over a quarter of UK adults (26 percent) said this occurred at home, while a third of teenagers (32 percent) have done so at school.

Jane Rumble, Director of Market Intelligence at Ofcom said: “The internet has revolutionised our lives for the better. But our love affair with the web isn’t always plain surfing, and many people admit to feeling hooked. So millions of us are taking a fresh look at the role of technology in our lives, and going on a digital detox to get a better tech-life balance.”


The digital generation gap

CMR16-hookedOfcom’s Digital Day study – published as part of the Communications Market Report 2016 – shows that UK adults are spending eight hours 45 minutes on media and communications each day on average – more time than we do sleeping. Sixteen to twenty-four year olds spend the most time on media and communications, at just under nine hours daily. This digital generation are more likely to embrace a wider variety of newer on-demand and online services, compared with older generations, for whom live TV and radio still dominates their media and communications time.

While a digital generational gap clearly exists, the report also shows that many older people are keen to keep pace with newer online and on-demand services. The proportion of 55-64 years who had internet access increased from 82 percent in 2015 to 87 percent in 2016, while over half (51 percent) indicated they used social media and 42 percent on-demand services in an average week.

Smartphone ownership among those aged 55 and over also increased from 32 percent to 42 percent year on year, while one in five (20 percent) now subscribe to a 4G service – up from 11 percent in 2015.

Furthermore, the most significant annual growth in mobile data use was among the older age groups – from 39 percent in 2015 to 50 percent in 2016 among 55-64 year olds and from 16 percent to 21 percent among people aged 65 and over.

The report also found that 86 percent of adults now have home internet access via any device. Smartphones are considered the most important device for internet access (by 36 percent of internet users), followed by laptops (29 percent of internet users). Tablets (up from 54 percent to 59 percent), smartphones (up from 66 percent to 71 percent), smart TVs (up from 20 percent to 27 percent) and smart watches (up from 3 percent to 5 percent) saw year-on-year increases in ownership between 2015 and 2016.