Millennial or Generation Y workers are not the bunch of entitled youths we’ve been led to believe. Those born between 1980 and 1995 say they would choose workplace flexibility, work/life balance and the opportunity for overseas assignments over financial rewards. PwC’s NexGen survey reveals that millennials view work as a thing rather than a place that requires a traditional nine to five routine, so are more likely to stay in a job if they feel supported and appreciated, are part of a cohesive team and have greater flexibility over where and how much they work. This contrasts with the non-millennial generation, who place greater importance on pay and development opportunities.

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The  latest example from a plethora of surveys is published today to add more fuel to the suspicion that “Generation Y NOT ME?” either needs slapping down or is being grossly misrepresented. “The Workplace Revolution”, by recruiter Adecco Group reports that half of those aged 34 and under – Generation Y – (47 per cent) want a promotion every two years, compared to just a fifth (22 per cent) of UK workers as a whole. But the report also warns that employers that fail to engage, motivate and retain their best employees across all ages risk damaging productivity and competitiveness.

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Today’s 20-to-30-something workforce, representing the management class of the future, values job fulfilment over financial reward, according to research by the iOpener Institute, which analysed responses from over 18,000 professionals. The study shows that Generation Y, the digital cohort born after the early 1980s, are motivated to stay with their employer, and to actively recommend their organisation to friends, by the level to which they are fulfilled in their job, rather than their levels of pay. (more…)