One of the many traps that lies in wait for unwary organisations is to confuse corporate identity with their brand. The visual aspects of an identity may reflect the firm’s personality and values, and a change may go in hand in hand with the development of a new strategic direction or culture, but a mismatch can be jarring if the stakeholder perception of the organisation does not marry up with its branding. (more…)

As with so many apparently new ideas that resonate in a contemporary context, co-design has a long history. Originally referred to as cooperative or participatory design, it was first applied in Scandinavia in the 1960s and 70s, especially as a way of engaging stakeholders in the public sector in the design and development of IT projects, healthcare and workplaces. Arguably, our modern understanding of the idea was first set out by C.K. Prahalad and Venkatram Ramaswamy in a 2000 Harvard Business Review article called Co-opting Customer Competence and a subsequent book by the authors on the subject. They argue that there is a growing trend for firms to actively seek the insight and competence of customers to offer them better solutions, tailored to their own needs. (more…)

I often refer to Google and Facebook in my blog, due to their influence on workplace design. Many consider them to be workplace interior’s holy grail. But today’s big employers are competing with one another on a much broader set of principles. Cool interiors alone just won’t cut it. Zürich, like many European cities is home to a large number of global brands, with bustling financial services and tech sectors. I regularly hear of people with multiple job offers taking a job with a lower salary, rather than accepting a role in a company that doesn’t reflect their ideals. This decision can be influenced by office design and facilities, career development options, corporate culture and much more. (more…)