April 23, 2013
Client focus as crucial as great design says RIBA
The architectural profession can’t rely on great design alone, but needs to be more business and client focused warns the Royal Institute of British Architects. According to RIBA’s 2012/13 Business Benchmarking Survey, 62 per cent of practices do not have a business plan and, of those that do, only 13 per cent plan beyond one year. Interestingly, the survey also finds that 50 per cent of the profession’s work is won as the result of a direct approach with no competitive process. RIBA President Angela Brady said: “One key element exposed in these latest results is the acute split in business management, profitability and specialisms between large and small practices on how to make the most of their own position in the market place. What is clear is that if growth is on the agenda for a practice, then simply being a great designer, or a good project runner, is unlikely to be enough.” (more…)
March 28, 2013
Our hardwired response to patterns can be a useful trait for designers
by Mark Eltringham • Comment, Facilities management, Workplace design
Our ability to recognise patterns is hardwired. We instinctively and often unconsciously look for patterns everywhere. Where none exist we often impose them, grouping things together according to their colour, shape, texture, number, taste, smell, touch or function. We do this to make sense of the world and to understand what goes on around us. And conversely, the patterns we perceive influence the way we think and how we feel. It was the psychologist Carl Jung who first explained how the innate human ability to recognise patterns is rooted in the need for primitive humans to perceive patterns in the world around them as a way of identifying threats.
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